Resources
The New Sales Imperative
Most B2B sellers think their customers are in the driver’s seat—empowered, armed to the
teeth with information.
teeth with information.
The End of Solution Sales
The hardest thing about B2B selling today is that customers don’t need you the way they
used to.
used to.
Marketing Is Everything
Technology is transforming choice, and choice is transforming the marketplace.
Innovation Risk: How to Make
Smarter Decisions
New products and services are created to enable people to do tasks better than they
previously could.
previously could.
Selling Is Not About
Relationships
Ask any sales leader how selling has changed in the past decade, and you’ll hear a lot of answers but only one recurring theme: It’s a lot harder.
Ron Cappello
646-209-0832Greg Perry
901-355-9500